At its simplest, Jois Yoga is an extension of the Ashtanga philosophy and practice developed by Sri K. Pattabhi Jois in Mysore, India in the early 20th century. At Jois Yoga shalas in Encinitas, CA, (where Ashtanga was first introduced in the US in 1975), Greenwich, CT, Islamorada, FL, and Sydney, Australia, hundreds of students receive instruction in Ashtanga yoga though the vehicle of parampara–uninterrupted succession–in a lineage that traces directly back to the Mysore teachings of Pattabhi Jois, R, Sharath Jois, and R, Saraswathi.

But Jois Yoga is more than just a collection of shalas. It is also an instrument of outreach, through the newly formed Jois Yoga Foundation, which was created to bring the Pattabhi Jois philosophy to youths in underserved communities. The Jois Yoga Foundation is currently partnered with two schools, one in Virginia and one and Kenya, and intends to bring Ashtanga instruction to upwards of 7,000 youths by midsummer 2012, with much more ambitious outreach goals on the horizon.

Additionally, Jois Yoga is a spiritually conscious line of clothing, created in keeping with the Jois philosophy of non-violence and sustainability. Jois Yoga apparel is designed to allow physical flexibility, with the intention of inspiring spiritual flexibility as well. Proceeds from the apparel boutiques will go to the Jois Yoga Foundation.

Through these three integrated efforts–instruction, outreach, and socially conscious apparel–Jois Yoga pursues its mission, to bring the philosophy, teachings, and values of Sri K. Pattabhi Jois to as many people as it is able to reach.